ARBOR LEADS

Arbor Leads is a lead generation platform designed to help tree surgeons secure more local work without relying on platforms like Checkatrade or Bark.

The objective was to create a high-converting landing page that clearly communicates the offer and drives enquiries from tradespeople looking to grow their business.

The site was built with a strong focus on conversion, using clear messaging, simple structure, and prominent calls to action. The user journey is designed to quickly build trust, explain the service, and encourage form submissions.

Alongside the front-end build, I developed a full lead generation system using Go High Level (GHL). This included form capture, automated workflows, lead notifications, and pipeline tracking — ensuring every enquiry is handled efficiently from the moment it’s submitted.

The finished result is a streamlined, performance-focused platform designed to generate enquiries and support scalable growth for trade businesses.